How To: Write a Title & Description

Common title structures

Companies prefer to use titles with a clean look filled with distinctive characteristics of an article. This way customers can scan a page full of articles on mutual differences easily. Make sure your title is not too long and that it only covers the most important elements. 

An example of a good title structure is*:

[Brand] [Series] [Product group] - [Size] - [Quantity/Reference]

Tips**

• Mention the brand
• Mention the model or type number
• Mention the product group 
• Use a hyphen (-) to distinct two separate components
• Mention one or two distinctive characters

Trick(y)s

• Use of full words in capital letters
• Synonyms
• Different writing styles
• Lots of adjectives
• Symbols

Title structures per product group

YOUR first operates within the vertical of the category "electronics". Below some more examples of product structures are noted. 

Bluetooth headset

[Brand] [Model] [product group] - [Relevant characteristic] - [Colour]

Controller

E-readers

Home speakers 

[Brand] [Model] [Product group] - [Speaker connection] - [Colour]

Laptop

[Brand] [Series] [Article number] - [Type Laptop] - [Size (inch)] - [If applicable: Azerty]

Smartphone

[Brand] [Model] - [Storage capacity] - [Colour]

Television

[Brand] [Model] - [Inch-size] - [Resolution] [Type screen] - [Introductory year]

Product description

Beyond the images, the product page needs to give high-level information of the product right off the bat. Relevancy is key, and so is the length of the product title, ensure to keep your titles short and simple, consisting of all the relevant details regarding the product.

A product description explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy.

To succeed in writing product descriptions, you need to answer questions customers have about your products:

• What problems does your product solve?
• What do customers gain from your product?
• What makes it better than the competition?

*take into account that not every product holds the same title structure 

** 🇬🇧 Important: currently it is only possible to create content in English