YOUR is the place for everyone to learn everything around a product to make a better purchase decision. All the product content is created and maintained by a worldwide community. Usually within a company, product content such as product images, specifications or videos, are created by a content team. Thanks to YOUR, everyone in the world is able to create content for such companies. By creating your own product content and sharing it at YOUR, companies are able to buy your content. By doing this, you have taken away a big part of content creation from a company.