The existing system of product content creation and distribution is plagued with problems that affect both businesses and consumers. Current problems involve the lack of control over product content, inefficiency and waste in creating and storing product content, and a lack of complete and high-quality product information.
YOUR protocol aims to solve these problems through a decentralised, transparent, efficient and fair network. Creators can register their ownership in smart contracts, ensuring complete control over their content. Curation ensures only high-quality content is available to end-users, and decentralised storage prevents inefficient content duplicates and waste.