As technology advances, so does the need for more efficient and secure methods of business. The current Web2 ecommerce environment is facing a number of issues that can cause businesses inefficiency and risk while damaging the environment. To combat this, YOUR Protocol, a new Web3 foundation, has been created to build a more sustainable and secure ecommerce environment. This article will explore the issues present in the Web2 environment YOUR, the new Web3 foundation, and how it will create a more efficient and secure ecommerce product content creation and distribution.

Web2 ecommerce: inefficiency and risk 

The current Web2 environment faces a number of issues that cause businesses inefficiency and risk while harming the environment.

  1. Brands and retailers have no control over product content, nor the possibility to change or revoke content.
  2. Incorrect and out-dated product content exists all across the web, leading to misuse, infringement or violation of intellectual property rights and poor information for customers.
  3. Product content is edited and copied over and over again and stored in millions of servers, - wasting energy while emitting unnecessary carbon.
  4. Brands, ecommerce platforms & shops who all spend a significant amount of money and time to create the same duplicate content.
  5. Exponential growth of new products result in a lack of, incomplete, either low quality product content 

Building the Web3 foundation for ecommerce

YOUR protocol builds the Web3 foundation for the future of product content for Web3 ecommerce markets (like Metaverses) and for existing Web2 ecommerce environments. The protocol brings creators, curators, node operators and content users together, allowing these actors collectively to provide high-quality product content guided by the foundational beliefs that: 

  1. Shared content ownership will be registered in smart contracts. This gives creators control over their creations.
  2. Quality of product content should be ensured and therefore curated.
  3. Decentralized storage systems prevent inefficient content duplicates and waste to our planet.
  4. Contributors to the protocol should be compensated in proportion to how much value they create.

Because the aim is that everyone should be able to contribute to a fair protocol, prices and income must be consistent, predictable and transparent; aimed at cutting out all middlemen when possible.



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