Background

The world is shifting from a Web2 (centralized and privately owned) product content environment towards a Web3 one that empowers content creators and end-users instead of middlemen. Web2 ecommerce is dominated by shopping giants like Amazon, Ebay, and millions of online stores that exist on platforms like Shopify. They all aim to create the most extensive shopping experience for their visitors to increase the conversion rate, where product content is the cornerstone.

Ecommerce growth & product content quality

Success and growth in ecommerce is built around the availability and quality of product content. Over the last year Ecommerce sales have grown exponentially and are expected to reach approximately $8.8 trillion by 2026. Emerging Web3 markets like NFT & Metaverse are expected to contribute to a significant share of the total ecommerce sales. With exponential growth comes lack of control for the creators and content quantity and quality for the end users. 

Fair content distribution with YOUR Protocol

Considering all the problems that the current way of content creation entails, YOUR fills a gap in the product content creation for Web2 and Web3 webshops. With YOUR Protocol, we strive to take away problems within the process of product content creation for many brands and give all contributors success in the ecommerce landscape the credits they deserve.  Everything to facilitate a fair way of content distribution.

Learn more about the background of content creation and distribution with YOUR.